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HomeWorldIran bans women from advertising after ice cream commercial, hijab, chastity rules...

Iran bans women from advertising after ice cream commercial, hijab, chastity rulesAchi News

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Iran bans women from advertising after ice cream commercial, hijab, chastity rules

Outrage in Iran over an ad showing a woman eating ice cream led to the country banning women from appearing in advertisements. According to the Mirror, Iran’s Ministry of Culture and Islamic Guidance made the call, citing the state’s strict “chastity rule”. The announcement came shortly after the country’s Islamic leaders were outraged by an ice cream ad featuring a woman wearing a hijab and biting into a chocolate ice cream stick. According to the publication, Iranian clerics, angered by the ad, have urged authorities to prosecute the ice cream manufacturer. In a letter released by Iran’s Ministry of Culture and Islamic Guidance, they said they believed the ad was “against public morality” and “insulting” the “values ​​of women”.

The letter, which was sent to the country’s art and cinema schools, quoted the ministry as citing “hijab and chastity rules” for a ban on featuring women in any advertisement. The letter stated that the ban was in accordance with the rulings of the Supreme Council of the Cultural Revolution.

Additionally, it reiterates the country’s long-standing rules and regulations regarding commercial advertisements, which prohibit the “instrumental use” of not only women but also children and men. However, according to the Mirror, the definition of “instrumental use” varies depending on how strict the ruling administration is at a given time.

The ban comes after Iranian women took part in a social media campaign against the Islamic Republic’s hijab-enforcing street patrols. After the Islamic Revolution of 1979, which led to increasingly religiously conservative laws, the hijab became mandatory for women in Iran. Despite women in the country repeatedly protesting against it and facing harsh punishments for their activism, the verdict remains.

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