Achi news desk-
Assam has recently received nearly 19 GI tags, signifying a victory for its cultural heritage.
From the iconic Axomiya japi to the rhythmic beat of the dhol and the complex Bodo dokhona, these tags signify more than just geographical origin.
Click here to join our WhatsApp channel
They are a stamp of authenticity, a guarantee that these products are rooted in tradition and carry with them the essence of Assamese culture.
But one might think what’s the big deal about GI tags anyway? Imagine them as symbols of honor, declaring to the world that these items are unique to their place of origin, boasting qualities and reputations that are inseparable from their place of birth.
On March 31st, 13 items from the Budo community joined the GI tagged league, including the celebrated Budo Dokuna and the refined Budo Ari Silk.
And let’s not forget the Assam Jappi, the soulful Bihu d’Hol and the masterful metalwork of Sarthebari, each bearing its own mark of cultural significance.
But amid this celebration, there is a hint of sadness. Many in our country fail to understand the importance of these cultural treasures.
It’s like having a treasure right under our noses, yet turning a blind eye to its value.
Also read: Gaurav Gogoi neither likes Hindus nor Muslims: Himanta
India has always been a melting pot of culture and creativity, since ancient times.
With 29 states and 7 union territories, each boasting its own unique history and artistic flair, our nation is a tapestry of diverse traditions.
Take, for example, the majolica masks – intricate works of art that have graced the stage in traditional bahoanas for centuries. Yet how many of us really understand their significance in our cultural narrative?
The truth is that we are losing touch with our artistic heritage. How many of us take the time to explore museums, learn traditional art forms, or appreciate the craftsmanship of our ancestors? It’s time to stop and smell the cultural roses, to rekindle our connection with the art forms that define us.
The truth is, we Indians are too busy chasing modern trends that we hardly spare a glance to the treasure of our rich local culture.
We go to Paris to admire the Eiffel Tower, buy Indian and Aztec artefacts.
If it comes to identifying arts, most of them will be able to identify Western or other South Asian arts before ours.
But it’s not just about appreciation – it’s about preservation. Some of these art forms are on the verge of extinction, threatening to erase an essential part of our identity. Government and NGOs can do so much to protect these traditions, but what is lacking is awareness – the stories, the evolution, the history behind each masterpiece.
Our art infrastructure pales in comparison to countries like China, with a stark gap in museums and art schools. It is time to bridge this gap, foster a culture of appreciation for our indigenous art forms.
Come support our local artisans, educate ourselves and others about our cultural heritage, and demand better recognition of Indian art on the world stage. After all, as Picasso once said, "Action is the fundamental key to success."
(The writer is the IGP (STF & Admin), Assam. All views and opinions expressed in the article are the author’s own)
