Achi news desk-
$8.99 for a bag of Smarties that I can buy at the supermarket for $5.00 or at a discount pastry shop for $4.00. I saw this in a shop at Brisbane Domestic Airport a week ago. Crazy pricing.
Now, in the curse, there will be factors that affect this: retail lease costs for one. The other is big on being a captive market, little competition.
The prices did not bring the buyers. A lot of people paid over the odds for things in this store.
The experience made me think about the choices we make when we price items, especially lite=ms available every day, like this smart bag. Our pricing decision tells buyers something. It told me that this store was expensive and reminded me why I don’t shop at airport stores.
One way to help buyers understand your prices is to talk to those who influence your pricing decisions. You can do this on social media or even by equipping the store staff with information.
If I were selling these Smarties, for example, and if my price was much lower than $8.99, I would share the story from Brisbane Airport on my social media to be grateful that I could sell them for less – hopefully not in a polite way. This type of personal experience post on social media can be a good way to share a price comparison that can strengthen your offer.
