Achi news desk-
It also showed that more than three quarters (80%) of visitors said they were quite or very likely to come back to the country in the next five years.
Normally held every three or four years, this is the first time the Scottish Visitor Survey has been conducted since the pandemic.
It aims to help understand why visitors take holidays or short breaks in Scotland and how they rate their experiences when they are here.
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Between March and October 2023, visitors were surveyed while in Scotland and when they returned home to help create a complete picture of their journey from start to finish.
As well as looking at the profile of visitors and their experiences, the first wave of results also focused on motivations and inspiration.
Tourism Minister Richard Lochhead said: “It is very encouraging to see such a positive response, especially given that this is the first major survey of its kind to be carried out since the pandemic. Repeat visits and word of mouth recommendations are vital to the sector, so it’s great to see that results are now even stronger than pre-pandemic figures, with over 80% of visitors saying they are likely to return to Scotland or would recommend a visit. to others, with international tourism recovering at a stronger rate than the UK as a whole.”
“Scotland’s visitor sector is hugely important to our economy, and these results demonstrate the strength, creativity and ingenuity of our tourism providers, who continue to offer a wide range of events, attractions and unique experiences to visitors from all walks of life part of the world. Scotland can be proud.”
Malcolm Roughead, Chief Executive of VisitScotland, said: “This valuable research gives us an important benchmark for where Scotland’s tourism offering is, post-pandemic, helping to shape and inform our activities as industry moving forward.
“Knowing what our visitors think and want is essential to ensure Scotland is kept top of mind in a competitive market.
“The strong support shown in the survey is testament to the tireless work and dedication of those in our tourism and events industry, who day in and day out help create memorable and unforgettable holiday experiences.
“It’s clear that the voices of our visitors have a vital role to play in promoting Scotland as a must-visit, must-return destination. This in turn helps to grow the economy, create jobs, sustain communities and attract further investment in the future.”
To view the 2023 Scottish Visitor Survey go here
