Achi news desk-
FORTUNE BAY, PEI –
A chef and TV host from Prince Edward Island is warning people about a fake video ad featuring him offering hundreds of dollars worth of free cookware – in exchange for credit card details.
Michael Smith says a “deep” video ad of his on Facebook asked people for their credit card information in exchange for a free Le Creuset set worth $500.
The term deepfake refers to the use of artificial intelligence to create video, images or sound that can realistically simulate someone’s voice, appearance or movement.
Smith, a former Food Network Canada chef who co-owns The Inn at Bay Fortune, says he is angry that Facebook has not taken down the ad despite repeated requests for it to be taken down from him and Le Creuset.
The chef says it’s unacceptable that Facebook appears to be being paid to run an ad that could deceive Canadians.
Smith says this is not the first time in his career that his name or image has been used against his wishes to promote something, but he has never seen anything like this.
“Some people fall for it. My mother-in-law got all the way through to the point where it was time to give her credit card, and that’s my own mother-in-law,” Smith said. .
This report was first published by The Canadian Press on April 25, 2024.
