Achi news desk-
Calgary has a new brand and it’s looking up.
‘Blue Sky City’ has been revealed as the new identity for the city after almost two years of work and consultations with 129 organizations across 26 sectors.
“It’s time to tell our own story or continue to have others tell it for us. A strong, authentic and aspirational brand supports long-term growth and will align us around a shared vision for the future,” said Brad Parry, the president and CEO. Calgary Economic Development (CED).
The new brand was released as part of CED’s 2024 Community Report on Wednesday.
‘Blue Sky City’ represents the 330 plus days of annual sunshine that Calgary receives and tells the story of “being a city of blue sky thinking and innovation, a place of unexpected possibilities and a place of confluence – where peoples, land, cultures and ideas converge,” the CED report reads.
Members of various community groups — including Tourism Calgary, the Calgary Stampede, the Calgary Chamber of Commerce, and the Newcomer Centre, Calgary Arts Development and more — were on hand to announce the new brand.
“As an evolving city, we wanted to gain a deeper understanding of how Calgarians see our city, and what resonates with them about who our city is and how we can better tell that story together ,” said Cindy Ady, CEO of Tourism Calgary .
Calgary was meant to have a refreshed brand that better represents the business community and people of all ages, ethnicities, genders and sexual orientations, the brand release added.
A logo for the ‘Blue Sky City’ brand will be unveiled in the coming months.
As part of its Community Report, CED said it created or retained more than 7,000 jobs and attracted more than $734 million in investments in 2023.
More than 60 venture capital deals were closed last year with a value of $501 million, the report says.
