Achi news desk-
In today’s digital age, going into a jewelry store and sitting for hours and hours to buy gold is considered too cumbersome, which is why digital gold is gaining ground
Pixabay
Akshaya Tritiya is an auspicious day that brings good luck, success and prosperity in various aspects of life. Among its cherished customs, buying gold stands out as an eternal tradition, symbolizing wealth and abundance.
In today’s digital age, however, going into a jewelry store and sitting for hours and hours to buy gold is considered too cumbersome, which is why more and more young Indians find themselves turning to buying gold digitally.
This comes at a time when the gold market in India is experiencing rapid growth, with significant expansion potential in the future. The growing adoption of fintech platforms and the growing awareness of gold as an investment option are expected to increase the market size to $100 billion by 2025, according to KPMG estimates.
Here are some of the reasons why consumers should consider buying digital gold this Akshaya Tritiya:
1. Unrivaled comfort
There is no denying the convenience of being able to buy gold from the comfort of your home or on the go via mobile, 24/7. These days, you can even purchase gold on a quick trade!
2. Smooth transactions
Thanks to payment integration, such as UPI, buying gold online is a seamless and paperless experience that results in quick and easy transactions.
3. Transparent pricing
Reputable online platforms offer real-time rate updates and transparent pricing mechanisms, ensuring you get authentic market prices without ambiguity.
4. Small and affordable investments
Unlike physical stores with higher minimums, digital platforms allow investing in gold as low as ₹10, making it an accessible and inclusive option, regardless of spending power.
5. Quality assurance
There is no need to worry about the purity or quality of the gold you purchase online as it is all securely stored by custodian partners. This way you can get 24K, 99.9% pure gold with certification.
Overall, investing in digital gold on Akshaya Tritiya provides one with an opportunity to align one’s investments with convenience and accessibility, diversify one’s portfolio and benefit from cost-effective investment options. The future is gold!
Author Nischay AG is co-founder and CEO, Jar
Posted: May 9, 2024, 6:37 PM IST
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