Achi news desk-
I the customer was wondering if the card in their hand is correct or they need to buy somewhere else. “You checked the back of the card,” I said. They turned the card over and saw that the purchase supported the McGrath Foundation and that the card was made in Australia. They bought the ticket.
Australia has done business with a lot of buyers, and so has a good charity connection.
If your Mother’s Day cards are made in Australia and feature a good charity link, make sure everyone working at the news agency knows how to gently suggest customers look at the back of the cards they’re considering.
Supermarkets are too disconnected from shoppers to do this. Same with department stores and discount stores. The news agency could own it turn the card over engagement. Well, at least those of us with Australian-made cards.
