Achi news desk-
Randi Zuckerberg says she thinks creators should start disclosing when they’ve used artificial intelligence to produce work because it’s “getting harder and harder to tell what’s real.”
The tech leader behind Facebook Live META-Q, who left the social media giant in 2011 and has since founded a company that connects digital art makers with collectors, said he would like to see news organizations flag when they have used AI to write articles or even credit the technology in a byline.
Academics could offer similar levels of transparency, which could trigger a pattern of disclosure across several industries, he added.
If this approach becomes the norm, “consumers can learn to be a little bit more discerning about what’s real and what’s not,” Zuckerberg said in an interview on the sidelines of the Ontario Innovation Center’s DiscoveryX conference in Toronto today. Wednesday.
“Certainly, I think, it’s an issue that keeps a lot of us up at night.”
The issue of misinformation has increased in recent years. About six in ten Canadians told Statistics Canada last year they were “very concerned or extremely concerned” about misinformation online, while 43 per cent felt it was getting harder to decipher the truth online of fiction compared to three years earlier.
AI has improved the problem by making it faster, cheaper and easier to trick people with fake images or doctors, audio clips and videos. In the last year or so alone, it has been used to spread blatantly fake images of pop star Taylor Swift, depict the pope wearing a puffy coat and mislead people into believing that Canadian TV host Mary Berg had to arrest.
Social media companies like Facebook, started by Zuckerberg’s brother Mark Zuckerberg, have found themselves at the forefront of dealing with misinformation.
Although Randi Zuckerberg is unsure how receptive the corporate world would be to the level of AI disclosure she’s encouraging, she thinks it’s important to start the conversation.
Those involved will have to decide whether disclosure means sharing what bots or AI programs they used or even what stimuli produced their creations.
“There are a lot of smarter people with experience in AI, the law and copyright who are thinking through these things on a deeper level,” he said.
“But I imagine we will see a world where at least some of these things need to be referred to right now.”
Even if there is disclosure, Zuckerberg said, people will be left with deciding how they feel about “soul content.”
“Would you listen to a podcast if you knew there were no humans behind it?” she asked. “Would you hang art on your walls created entirely by AI that was never touched by a human?
Zuckerberg, who invested in the hit theatrical production “Dear Evan Hansen,” said she thought a lot about these questions and decided she would be comfortable throwing AI-generated art on her wall.
“If something is beautiful, does it matter who created it?” she reasoned.
At the same time as the world is grappling with AI, some regions are also facing challenges in terms of access to credible news.
In Canada, the recent enactment of Bill C-18, known as the Online News Act, has required Google and Facebook and Instagram owner Meta Platforms Inc. enter into agreements that compensate Canadian media companies when their content is posted or repurposed by the company. platforms.
In response, Google, which threatened to block Canadian news from its products, agreed in November to make annual payments to news companies totaling a combined $100 million. Meta took the opposite approach, removing Canadian news from its platforms.
When asked about platforms that leak news, Zuckerberg said, “so much of the world has gone to algorithms in one way or another.”
“But news is difficult because then it exposes things that keep us in an echo chamber,” he said, referring to a term used to describe when platforms serve content to individuals that reaffirm their existing views rather than challenging them.
“News is pretty much the one category where you want to deliver content to people who are outside of their rhythm to challenge their thinking a little more or expand their horizons,” Zuckerberg continued.
“That’s the part of this that we’re missing that I hope we can figure out.”
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