Achi news desk-
A new survey by the Agri-Food Analytics Laboratory shows that over 60 per cent of Atlantic Canadians surveyed eat breakfast every day.
Dalhousie University food professor Sylvain Charlebois said he wasn’t surprised to see the Atlantic region on top.
“I think it’s because of the quality of life in our region. We have time. We’re an hour ahead of New York, Toronto, Montreal, and that’s really when North America wakes up. I think Mariners enjoy that extra hour and get more time. We don’t commute as much, that’s an advantage for us,” he told CTV’s Todd Batti in an interview Thursday.
Charlebois said British Columbia has the highest rate of breakfast skippers.
“The national average is that 57 per cent of people eat breakfast every day. The lowest rate is actually British Columbia which is close to 40 per cent. So it’s quite a difference here.”
According to the survey, Gen Z has the highest rate of breakfast skippers at 9 percent and the lowest rate of daily breakfast consumption at 48.8 percent.
Meanwhile, the Greatest Generation has the highest rate of daily breakfast consumption at 74.8 percent, while Boomers have the lowest rate of breakfast skippers at 4.1 percent.
“Generation wise, Gen Z, millennials aren’t as keen on breakfast as the old folks,” says Charlebois. “I think millennials and Gen Z have a different idea of the three-meal establishment. They really structure their day very differently around maybe two meals and lots of snacks.
The survey finds that the top three food choices for breakfast in Canada are a piece of toast or a bagel, eggs and cereal.
The survey also finds that coffee is still the drink of choice, with 52.6 per cent preferring coffee with breakfast. Baby Boomers and the Greatest Generation are at least twice as likely to prefer having coffee with breakfast than Gen Zs.
The survey was conducted in March 2024, with a total of 9,165 respondents.
