Achi news desk-
Supporters of President Joe Biden and former President Donald Trump are sharply divided along all sorts of lines, including the sources they rely on for their news, new polling data shows NBC News shows.
Biden is the clear choice among voters who consume newspapers and national network news, while Trump does best among voters who do not follow political news at all.
The stark differences help highlight the strategies the two candidates are using as they seek another term in the White House – and shed some light on why the presidential race appears relatively stable .
The survey looked at different types of traditional media (newspapers, national network news and cable news), as well as digital media (social media, digital websites and YouTube/Google). Among registered voters, 54% described themselves as mainly traditional news consumers, while 40% described themselves as mainly digital media consumers.
Biden leads by 11 points among traditional news consumers in a head-to-head presidential poll, with 52% support among that group to Trump’s 41%. But it’s basically a jump ball among digital media users, with Trump at 47% and Biden at 44%.
And Trump has a big lead among those who don’t follow political news – 53% support him, and 27% according to Biden.
“It’s almost comical. If you’re one of the remaining Americans who say you read a newspaper for news, you’re voting for Biden by 49 points,” said Republican pollster Bill McInturff, who conducted the survey alongside Democratic pollster Jeff Horwitt.
The trends also extend to other questions in the poll. There is a significant difference in the way traditional news consumers view Biden, while digital news consumers are much more in line with registered voters overall.
Traditional news consumers mostly have positive views of Biden (48%) than negative ones (44%). Among mostly digital news consumers, 35% view Biden positively, and 54% view him negatively. Vice President Kamala Harris’ positive ratings show a similar split, while news consumers of both stripes view Trump similarly.
And although the sample size is small, those who do not follow political news feel more positively about Trump and independent presidential candidate Robert F. Kennedy Jr. and more negatively about Biden.
Trump’s leader among political non-followers caught Horwitt’s eye amid Trump’s trial on charges related to allegations he paid hush money to suppress news of an alleged affair from coming out during the heat of his 2016 presidential campaign and as he faced danger legal in other cases. which regularly makes news.
“These are voters who have tuned in to information, for the most part, and they know who they’re supporting, and they’re not moving,” Horwitt said.
“That’s why it’s hard to move this race based on real news. They don’t see it, and they don’t care,” he continued.
Third-party candidates also do well with this segment of the electorate – a quarter of the 15% who say they don’t follow political news choose one of the other candidates in a five-way polling test that featuring Kennedy, Jill Stein and Cornel West. Third-party fans are also similar proportions of those who say they get their news primarily from social media and websites.
But voting behavior among those groups suggests that Biden’s stronger showing with those traditional media users puts him ahead with a more reliable voting block.
Of those surveyed who could be matched to the voter file, 59% of those who voted in 2020 and 2022 use mostly traditional media, 40% use mostly digital media, and only 9% who do not follow political news. (The percentages add up to more than 100% because some people chose media platforms across multiple categories.)
Those who voted less often were more likely to say they do not follow political news: 19% of those who voted in the last presidential election but not in 2022 and 27% who voted in none of the last two elections saying they don’t follow political news.
The NBC News poll of 1,000 registered voters nationwide — 891 were contacted by cellphone — was conducted April 12-16, and has an overall margin of error of plus or minus 3.1 percentage points.
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