Achi news desk-
North York, ON, May 7, 2024 – PERRIER, the #1 premium sparkling water brand in Canada is delighted to announce the launch of MAISON PERRIER, an innovative range of premium sparkling beverages featuring two distinct lines: MAISON PERRIER Forever and MAISON PERRIER Chic.
Forever ranging from new brand PERRIER MAISON PERRIER is now available for purchase nationally from Canadian retailers; Chic range to launch this summer.
“For over 125 years, PERRIER has embodied a dedication to quality and craftsmanship. This is a significant milestone for PERRIER as we embark on this next chapter in our extraordinary brand journey, to bring unique and exceptional experiences to our consumers,” said Lisa Beausoleil, President of Waters, Nestlé Canada. “Maison Perrier represents PERRIER’s commitment to providing modern, elegant and delicious beverage options to our valued consumers. Get ready to experience a new level of refreshment and sophistication.”
Forever, created by MAISON PERRIER – MAISON PERRIER Forever is a combination of vibrant bubbly bubbles and natural fruit flavors for a unique, zero sugar taste experience that refreshes you and elevates your moment. The flavors include two new innovations, Lychee, and Pineapple, as well as nine consumer favourites: Lemon, Lime, Orange, Grapefruit, Lime Ginger, Strawberry, Raspberry, Blackberry and Peach.
Chic, created by MAISON PERRIER –MAISON PERRIER Chic is a range of sophisticated spirits designed to elevate any occasion, providing consumers with a luxurious and refreshing alternative to traditional alcoholic beverages. Created in collaboration with bartenders, an artful combination of bubbling bubbles and a refined combination of concentrated juices, botanicals and natural flavors offer a unique and sophisticated non-alcoholic cocktail experience with less than 30 calories. MAISON PERRIER’s eco-friendly range includes two stylish mockups, inspired by iconic cocktails and expertly crafted with selected high-end ingredients: THE PEACH SPRITZER: A splash of fruity peach and the warm flavor of rose wine, and THE MOJITO : A combination of citrus and natural aromas revealing subtle notes of mint and honey.
To celebrate the launch of MAISON PERRIER, Lily Collins has been chosen as global brand ambassador and Béatrice Martin, better known by her stage name, Cœur de pirate, as Quebec brand ambassador. Collins, the internationally acclaimed actress and style icon, embodies sophistication and elegance, making her the perfect fit to bring the brand’s vision to life on a global scale. Meanwhile, Martin, the famous singer-songwriter known for her unique style and artistic talent, and her strong ties to Quebec culture, make her the ideal representative for the brand in the province.
As part of this collaboration, Collins and Martin will star in a new integrated multi-channel campaign, showcasing the allure and sophistication of MAISON PERRIER. The campaign will span across various media platforms, including television, out-of-home advertising, digital channels and transit advertising across Canada. Notably, Martin’s contribution will extend exclusively to Quebec, emphasizing the brand’s commitment to regional engagement and cultural relevance.
The MAISON PERRIER Forever range is now available for purchase at major drugstores, grocery stores and convenience retailers across Canada. The MAISON PERRIER Chic range will launch nationwide at Canadian retailers this summer. PERRIER unflavored natural spring water products are also available.
About PERRIER Natural spring water
For over a century PERRIER Natural Spring Water has collaborated with some of the world’s most famous and distinguished artists, including Andy Warhol, Salvador Dalí, Bernard Villemot and Takashi Murakami, all of whom in their own way have established a touch of artistic irreverence. With a story that began in 1863, in Vergèze, Southern France, PERRIER natural spring water is recognized worldwide by its iconic green bottle and unique bursting bubbles. We are now opening a new chapter with the premium drinks category. Learn more at perrier.com or follow them on Facebook a Instagram.
For MAISON PERRIER drinks
MAISON PERRIER drinks pioneer a new chapter from the makers of Perrier.
MAISON PERRIER is an uplifting new range of sparkling drinks that offer a delightful and intense taste to meet your varied needs and taste preferences throughout the day. Whether you’re looking for a hearty mid-morning treat or refined new flavors for mock drinks out with friends. Learn more at maisonperrier.ca or follow them on Facebook a Instagram.
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