Achi news desk-
Invite proposals and add new categories Subject: Application for Registrations
The Madras Advertising Club, one of the oldest and most active advertising club in the country is delighted to announce the return of its much-anticipated flagship event – the 42f MADDYs 2024.
This year’s MADDYs promises to be bigger and better. Recognizing the ever-evolving advertising landscape, the Ad Club Madras has expanded the award categories (146) to cover the latest trends and innovations and to ensure a a more inclusive platform that celebrates excellence across all aspects of advertising.
What’s New?
MADDYs 2024 has a refreshed award segment structure that is simple. this a streamlined approach makes the entire entry process easier and more efficient for agencies and individuals. Awards are categorized as Creative, Digital, Media and Not published.
Creative Awards has been widely opened for multiple industry verticals (FMCG, Consumer Durables, Automobiles, Retail, Health & Wellness, Hospitality, Banking and Insurance, Education, Online Services, Telecom, Real Estate, Media and Entertainment, Public Services) and includes 98 categories under it. These categories would cover all types of media ie Print, TV, Radio, Out of Hours and Digital. We have added Maddys Design, Maddys Craft, Video (for Production Houses), Radio, Best use of AI, Public Services, Regional (Tamil) and Integrated campaigns under the This year’s Creative Awards section.
Digital Awards including 20 categories relevant to the type and nature of these campaigns Digital Agencies cater to today’s clients and are broadly distributed under Creative/Content, Mobile, Websites and Digital campaigns.
Media Awards have been extensively considered and include 22 categories under Media Innovation, Media Strategy, Events and Brand Activation and Integrated campaigns.
Awards not announced compromise of 6 categories to bring out passionate work that it may not be commissioned by the client but recognized by the advertising fraternity.
We also present Digital Agency of the Year & Client of the Year along with Creative Agency of the Year and Media Agency of the Year.
There will be detailed information about the revamped categories and entry guidelines available on MADDYs official website – https://adclubmadras.com/maddys2024/
“In line with the evolving trends in our industry, we have introduced several new categories and revitalizing existing segments, ensuring more comprehensive coverage. Our aim in making these adjustments is to expand our reach and improve accessibility for a wide variety of participants. Through these updates, we aim to celebrate and recognize the talents of advertising across various domains,” said S Balasubramanian, President of the Advertising Club Madras.
The MADDYs remain one of the biggest and most prestigious advertising awards shows in India. It serves as a coveted recognition for creative minds and media agencies innovation and strategy showcasing the best of the region’s advertising talent. The An awards ceremony is a highly anticipated industry event, bringing it all together fraternity of advertising and marketing for an evening of celebration and recognition.
For the 3rd time in a row, the entire process of registration and judging is complete online using the International online judging platform – Judgify.
“When embarking on our 42nd Maddys Advertising Awards journey, we have been very careful have crafted 146 categories, which are a testament to our intensive and insightful industry research conversations with the advertising fraternity and clients. This is a vast array truly epitomizes the breadth and depth of modern advertising and ensures that every agency, regardless of size, finds a platform to shine, with every work evaluated in detail by our distinguished jury. The Maddys 2024 promises to be a celebrating diversity, innovation, and excellence, setting new standards in the dynamic world of advertising.” said Surej Salim, Secretary of the Advertising Club Madras
