Achi news desk-
This partnership, which marks their third successful collaboration, showcases the most fashionable watches for women that they love to light up the party scene
Fastrac, India’s leading youth fashion brand, is back with something stunning for your wrists. Meet Vyb by Fastrack, a trendy collection of watches designed for women who are all about fashion, fun, and great social occasions.
In collaboration with the innovative minds at Buffalo Soldiers, a new age advertising agency, Fastrack is set to launch this dazzling collection for those who thrive in social settings – whether it’s a brunch in the sun, a beach holiday, a romantic date, or amidst the upbeat energy of a music festival. Each timepiece is designed to be the ultimate accessory for every gathering, promising to keep the wearer in style and on time. These watches are not just accessories; they are your best companion for every bash, shindig, and gala!
“We’ve always been pushing the envelope when it comes to youth fashion, and Vyb by Fastrack is our latest glam slam. It’s bold, it’s fun, and it screams ‘party ready’,” she says Abhineet Rawat, Brand Leader in Fastrac. “We are thrilled to pair up again with Buffalo Soldiers to bring this collection to life.”
The partnership between Fastrack and Buffalo Soldiers marks a new collaboration following their successful initiatives in 2023 – with the launch of Fastrack’s first automatic collection, followed by the #BeBoth campaign. celebrates the style of fashion paradoxes, where contrasting elements create striking looks.
Prayash Padhi, Leader – Video and Photography in Buffalo Soldiers, says: “Working on the ‘Vyb by Fastrack’ campaign was electrifying! Capturing the essence of each time piece, reflecting the lively party spirit, and translating that into our images was a thrilling challenge. We believe these images will not only attract but resonate deeply with our young audience.”
“During the photo shoot, we carefully crafted each scene to highlight the unique features of the watches; special attention was paid to lighting and composition to ensure that each time piece shines like the star of the show,” added Padhi.
The campaign, which is being rolled out across digital platforms and Fastrack stores, promises to be an impressive showcase of youth style and culture. Its aim is to connect with the fashion-forward, social butterflies who are looking for the perfect accessory that matches their energy and enthusiasm for life’s parties.
“Our goal was to create a campaign that resonates with the youth, something that jumps out and says ‘Hey, let’s have some fun!’,” he said. Sumon K Chakrabarti, Co-Founder and CEO of Buffalo Soldiers. “Vyb by Fastrack is more than just a watch; it’s an an accessory for every social mixer. And we’re proud to help make that statement loud and clear.”
Whether you’re stepping out for a casual hangout or gearing up for a night on the town, Vyb by Fastrack is designed to complement every style and setting. These watches blend contemporary fashion with timeless elegance, ensuring you’ll always be the life of the party.
