Achi news desk-
Guwahati: Prasar Bharati, the state-owned broadcaster, has courted controversy by changing the logo of its Hindi news channel, DD News, from red to orange. The move drew criticism from opposition parties and media experts who raised concerns about the channel’s perceived “sporanisation”, citing the color’s association with the ruling Bharatiya Janata Party (BJP).
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The announcement of the rebrand, including the change in logo, set design and overall visual aesthetic, was made via social media posts on April 16. Gaurav Dwivedi, CEO of Prasar Bharati, defended the decision and stated that the color change was part of an overall overhaul to align DD News with DD India, the English news channel under the same group.
Davidi clarified that the choice of orange for the logo was not influenced by political considerations, and emphasized that it was chosen due to its high recall value and to refresh the channel’s visual aesthetics. He noted that similar updates were made to the logo of DD National, another channel under Prasar Bharati, last year.
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However, Jawhar Sircar, former CEO of Prasar Bharati and now a Rajya Sabha member from the Trinamool Congress, criticized the move and labeled it another case of “sferonisation”. Sircar expressed concern about the merging of party identity with state institutions, citing similar changes in the aesthetics of The Rajya Sabha and the G20 logo.
