Achi news desk-
Many Tim Horton’s customers are feeling very disappointed after being informed by the company that an email stating that they won a boat worth almost $60,000 was sent in error.
Ontario resident Shawn Baxter told CTV News Toronto that he received the email from the coffee chain Wednesday afternoon informing him that he had won a watercraft through a Roll up to Win contest.
“I was definitely excited and my wife was on her way out the door and I called her back,” he said.
“I was a bit shocked. We checked the email address and it looked legitimate. He had listed everything I won over the last competition… They all matched.”
Tim Hortons sent another email to all customers who subscribed to its promotions on Wednesday afternoon stating that the initial email was sent in error.
“We are reaching out to inform you that technical errors may have resulted in the inclusion of incorrect roll or prize information in your Roll Up to Win repeat email you received today,” the company said.
“Unfortunately, some prizes you did not win may have been included in the summary email you received. If this was the case, today’s email doesn’t mean you won those prizes.”
The company further said that prizes won in the competition would have been revealed immediately upon rolling up the margin, and that any large value prize would now have had a “verification process”.
“We apologize for the frustration this has caused and for not meeting our high standards,” the company said in a statement to CTV News Toronto.
Tim Hortons needs to do more than explain what the error means, Baxter said, adding that those affected should be compensated.
“I mean, we’re talking a $65,000 boat and all of a sudden you’re telling me ‘No, it’s not mine,'” he said.
“You know, you go to a store and they post the wrong price. They take care of that and honor that price. … I’d like to see something from them, of course. Ideally the boat, but I doubt that’s going to happen.”
A similar incident occurred in March 2023 when customers were notified in an email that they had won the company’s jackpot, a daily prize of $10,000 supposed to be awarded to one person a day.
The company said at the time that it was offering a $50 gift card as compensation to players who received the award notice. The company also said it is in the process of contacting the fake winners to express “regret for the disappointment caused by this mistake.”
“You think with all the checks they have in place with mass corporations before mass emails go out, you’d think they’d be correct,” Baxter said.
