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Achi news desk-
Clear Premium Water, a quality-focused and value-based packaged water company, has announced the launch of a compelling new series of three digital video ads (DVCs) which promotes the cause of conscious living and responsible waste management.
The initiative underlines the company’s commitment to promoting mindful consumption and environmentally friendly practices while also raising awareness about counterfeit products.
“Live Consciously, Choose Wisely”
The first digital video advertisement (DVC) in the series, under the title “Live Consciously, Choose Wisely,” epitomizes the company’s ethos of living consciously and making informed decisions. Set against the backdrop of a lively outdoor playground, the ad depicts a group of energetic children engrossed in play before heading to a nearby shop for refreshments. With playful images, the ad gently encourages viewers to choose healthier habits and choices from an early age. It promotes mindful consumption and highlights the importance of prioritizing hydration over sugary drinks.
Nayan Shah, Founder and CEO of Clear Premium Water, he said, “At Clear Premium Water, we believe that every individual has the power to make a difference. Our new series of DVCs aim to inspire and empower people to live consciously, choose wisely, and act responsibly. Through these powerful narratives, we hope to encourage collective movement towards a more sustainable world.”
#FakeSeFree: Embrace Authenticity
The second digital video advertisement (DVC), “#FakeSeFree: Embrace Authenticity,” stands as a tremendous call to action against counterfeit products, summing up the brand’s campaign mission in the Real VS Fake battle. Set against a backdrop of attractive deals and polished packaging, the ad highlights the deceptive nature of counterfeit goods while promoting the authenticity of genuine products. Through moving images and a compelling narrative featuring a disabled man navigating through a number of bottles on offer before choosing one, the ad encourages consumers to be smart shoppers, make smart choices, and promote authentic brands. This reinforces the company’s unwavering commitment to integrity and transparency; its bottles distinguish themselves from the myriad of fraudulent products with the ‘CLEAR’ signature embossed on the sides, easily recognizable by anyone.
“Dispose Responsibly, Save Our Planet”
The final digital video commercial (DVC), “Dispose Responsibly, Save Our Planet,” highlights the importance of responsible waste management in protecting the environment for future generations. It shows how people from all walks of life need to take conscious steps towards a cleaner future. The images focus on a borough cleaner having a tough day at work as usual and how he made a clear choice in terms of his hydration and waste disposal. This seemingly simple action is shown to have a ripple effect, highlighting the collective power we have in protecting our environment. The ad is not preachy, but uses beautiful images and an encouraging message to inspire viewers to become stewards of the Earth. By making responsible choices about waste disposal, we can ensure a sustainable future for ourselves and generations to come. This advert reminds us that even small actions, such as sorting our rubbish, can create a positive impact on a global scale. It is a call to action, which encourages us to be mindful of our choices and embrace environmentally friendly practices in our everyday lives.
Everyone digital video ad (DVC) in the series is designed to resonate with audiences on a deeply meaningful level, using compelling storytelling and evocative imagery to spark conversations, drive positive behavior change, and empower individuals to make a difference in their communities and beyond.
