Achi news desk-
This is why many entrepreneurs turn to Adobe Express, an online editing tool packed with features, from professionally designed templates to AI-generated images. With Adobe Express, you can embrace society’s love of art by creating stunning images that engage your audience and help your business grow.
It’s free to use and easy to get started. Try Adobe Express today
Images speak louder than words
Even if you’re more of a wordsmith, the power of images shouldn’t be overlooked.
90% of the information transmitted to the brain is visual.
Humans can process images 60,000 times faster than text.
People can recall almost 65% of visual information three days later, compared to only 10% of information they have heard.
If you’re not using powerful images in your marketing and sales material, chances are you’re missing out on connecting with potential customers.
Use Adobe Express as your marketing team
SMEs make up 99.9% of the UK’s business population! About 4.1 million of those businesses run without additional employees, meaning that millions of business owners perform multiple roles, from finance and customer service to marketing and sales.
If you are responsible for attracting new customers, you can use Adobe Express to quickly create professional marketing materials. Get professional advertising materials that look business ready, including posters, discount flyers, social media content, and business cards.
Take advantage of different visual styles
Once you’ve decided to embrace more visuals, you’ll need to find a style that suits your business, and build your brand and other marketing and sales assets in line with your new look.
Start by exploring different art styles to see what resonates with your business. It doesn’t matter if you run a domestic cleaning business, an independent bakery, or a trader looking for more customers – you’ll find a style that speaks to your brand and target customers.
Here are four popular art styles to explore:
- Start with pop art, a style that originated in the 50s and 60s and is described as “young, sexy, popular, and glamorous”. This style is great for websites, posters, and social media content.
- If you are drawn to geometric shapes, symmetrical patterns, and clean straight lines then you may want to embrace the art deco style.
- For bold and bright marketing materials, look to abstract art. This style is full of expression and contrasting colors. Abstract art textures have a tactile look and feel that is great for business cards.
- Finally, look at graffiti art, often called street or wall art. Originating in the 60s, and initially branded as vandalism, this art form has evolved and can be used to make powerful statements. It could be a great style for advertising your business!
The power of art in business
It’s not just marketing and sales that can benefit from a brand makeover. Your style should be consistent throughout your business materials, from your logo to your business letters.
Once you’ve established your visual identity, you’ll want that to appear on everything related to your business. This way your customers will have visual reminders throughout their customer journey of your brand. Add it to your email signatures, job receipts, and any other material you can for customers.
Here are some of the ways you can use Adobe Express for your business:
Use Adobe Express’s easy online editor to customize hundreds of templates so they’re perfect for your business. You’ll be able to find the right fonts, graphics and animations, and you can even use Adobe Firefly, Adobe Express’ built-in AI technology, to produce high-quality text and images at the click of a button.
Try Adobe Express today
Speak to your niche with the right art forms
If you’re looking for a particular art style to stand out from the crowd and attract your target audience, you can use Adobe Express resources to explore different style genres.
Investigate the style of futurism, a style inspired by technology and innovation that uses bold, clean lines, ambient textures, depth, and bright contrasting colors. Learn how afrofuturism combines the vibrancy of African heritage with elements of fantasy, science fiction, and Black history, to create an empowering style that celebrates Black culture and speaks to Black audiences.
Discover impressionistic art, full of bright colors, highly accurate depictions of light, and an unrefined, almost “harmful” finish. You may find modernism more appealing, with bright color palettes brought to life by unusual lighting, and an abstract, sometimes patterned style. Or, perhaps contemporary art is the key. This style experiments with abstract styles, varied textures, and eye-catching color combinations to grab viewers’ attention and spark conversation.
Try Adobe Express today
Use Adobe Express to learn how to improve your business designs
Today, small business owners face plenty of challenges, from rising inflation to operating in a post-Covid era. As the responsibilities of running a business pile up, more and more people are turning to Adobe Express for their business needs.
Whether you’re a content creator who wants to learn about the value of repetition in your designs or a freelancer trying to figure out the best number fonts to use in your sales pitch, Adobe Express can help.
Discover a suite of free tools and be empowered with easy-to-follow resources from Adobe Express. Start creating today.
