Achi news desk-
“Taylor Swift has huge power to attract audiences of all ages, and it’s clear that her upcoming Eras Tour is seeing a huge increase in demand for hotel rooms in the city, bringing a huge boost to the hospitality sector ,” said Stuart McCallum, partner. and head of consumer markets in Scotland RSM UK.
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“Taylor’s performances show that Edinburgh is ideally placed to host large, high-profile events like this, with a good mix of hotels and amenities across the city.
“With many hotels in Edinburgh already fully booked, it is likely to create a knock-on effect for Glasgow hotels and businesses as well. Some more price sensitive fans may choose to stay further afield and travel to Edinburgh by train, rather than paying high room rates.”
With an average gross per show of $17.3 million (£13.6m), the Eras Tour is said to be the first in history to gross over $1 billion.
Mr McCallum noted that Taylor Swift can trace her roots far back to the House of Dunkeld and the Scottish King William the Lion, so these Edinburgh dates could be described as a trip home.
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“With numbers like this, Tay-Tay and her entourage are likely to receive a warm welcome from local businesses who are keen to benefit from her popularity,” he added.
“As Edinburgh has so much to offer visitors in terms of its rich heritage, outstanding natural beauty and vibrant night-time economy, we anticipate many Swifties staying longer to explore, bringing a significant boost to the Scottish economy.”
