Achi news desk-
To mark the launch, fashion legend Rankin – renowned for his cutting-edge editorial work and intimate celebrity portraits – has created a series of exclusive images for the housing and homelessness charity.
Using shop-sourced items, the photographs capture the joy of uncovering popular games and promote some of the amazing antique treasures available.
Rankin said: “Access to a safe and secure home should be a basic human right, so I’m delighted to be able to support Shelter Scotland – and the amazing work they do, their shops and the campaign this.”
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Shot in natural light and featuring two models in a variety of outdoor locations, the images will be used to bring to life the key aims of the campaign; raising awareness of the growing sustainable fashion movement, highlighting the work of Shelter Scotland and reinforcing the importance of donating and buying second-hand goods.
Rankin, who donated his time for free, explained: “These images help share the joy of buying pre-loved pieces. The images we’ve created encapsulate the sense of creativity and freedom that comes from finding loved treasures. The aim of the campaign is to highlight Shelter Scotland stores and the importance of their commitment to sustainable fashion.”
Shelter Scotland’s campaign will continue to encourage people to share their own exciting finds on social media, using the hashtag #ShelterScotlandShopFind.
Director of Shelter Scotland, Alison Watson, said: “We are delighted to announce this extraordinary collaboration with such an iconic British photographer. Our stores offer sustainable style for everyone and the Less is More campaign brings that to the fore – marrying fashion, sustainability and social impact.
“We wanted to show the beauty of second-hand finds – which give shoppers the chance to find a look that’s unique to them and make a real difference in so many ways.
“Scotland is in a housing crisis – with record levels of homelessness, rising rents and more children being forced to grow up without a safe home, our charity shops have important work to do. Every time you shop with Shelter Scotland, you’re supporting our fight for a home.”
Find out more about the campaign and Shelter Scotland stores here
