Except translation, this story has not been edited by achinews staff and is published from a syndicated feed.
Alphabet’s GOOGL.O is testing showing checkmarks next to some companies on its search results, a company spokesman said on Friday, in a move aimed at helping users identify verified sources and steer clear from fake websites.
Fraudulent websites impersonating official businesses or services could creep into online search results, leading users to see false information about the business, deceiving consumers and potentially damaging the brand.
“We regularly experiment with features that help shoppers identify trusted businesses online, and we’re currently running a small experiment showing checkmarks next to some businesses on Google,” the spokesperson said.
Google already uses automated systems to identify pages with “scammy” or fraudulent content and prevent them from appearing in search results.
The Verge reported the development earlier on Friday, adding that it had seen blue checked characters next to official website links for companies including Microsoft MSFT.O, Meta META.O and Apple AAPL.O on search results .
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Only some users were able to see the feature, the Verge said, noting that Google has not yet rolled out the test widely.
–Reporting by Deborah Sophia in Bengaluru; Edited by Shailesh Kuber
(Except translation, this story has not been edited by achinews staff and is published from a syndicated feed.)
source link https://globalnews.ca/news/10794718/google-search-results-check-mark-tests-verified-sources/
