Except translation, this story has not been edited by achinews staff and is published from a syndicated feed.
~ Launches an inspirational ‘Bade Kaam Ka Khel’ campaign that resonates with audiences across the heartland of India ~
India, September 26ed2024: Big Money, one of the fastest growing real money gaming platforms in India, proudly announces its collaboration with accolades Bollywood actor Mr. Nawazuddin Siddiqui as its new celebrity brand endorser. Known for his authentic persona and relentless drive, Siddiqui embodies the spirit of BigCash’s latest campaign, ‘Bad kaam ka khel.’
The ‘Bade Kaam Ka Khel’ campaign, currently live on TV, radio, social media and digital platforms across the country, taps into the aspirations of everyday Indians. With Mr. Nawazuddin Siddiqui leading the way, the campaign is about more than just playing games — it’s about using strategy, honing skills, and taking advantage of opportunities to win in a safe gaming environment.
Commenting on this significant partnership, Ankur Singh, CEO of BigCash said, “Mr. Nawazuddin Siddiqui’s journey from humble beginnings to becoming a national icon is a story that resonates deeply with the millions of players on our platform. His authenticity and relatability, especially with audiences from the Indian heartland, make him the perfect ambassador for BigCash. We’re excited to have him represent our brand as we continue to grow and deliver an unparalleled gaming experience.”
Through this national campaign, BigCash aims to connect with millions of players across the country, especially in the emerging regions, reinforcing its position as the platform for skill-based real money games .
The campaign includes a powerful narrative, with Mr. Nawazuddin delivering the message “Zindagi me kuch bada karne ke liye bus khoon paseena ek nahi karna padta hai… but on BigCash, playing skill based games is one of the best ways to achieve something big .” These messages reflect the hard work, strategy, and dedication BigCash players bring to their gaming experience. The collaboration conveys the essence of individuals who, like Mr. Nawaz, comes from humble beginnings but has a fierce determination to succeed. The centerpiece of the campaign, including the TV ads and media strategy, was conceptualized and executed by Green Giraffe Media Agency.
Celebrated for his compelling performances in Indian cinema, Mr. Nawazuddin Siddiqui brings authenticity, grit, and versatility – qualities that fit perfectly with the BigCash brand ethos. Expressing his excitement about the partnership, he said, “BigCash represents a new era in gaming – one that combines skill, strategy, and the thrill of competition. I’m excited to be a part of this journey and connect with millions of players across the country who share my passion for winning.”
BigCash continues to lead the real money gaming space in India, offering popular games like poker, rummy, ludo, and fantasy cricket, while ensuring secure transactions, user safety, and fair play. With over 5 crore players and countingthe platform’s partnership with Nawazuddin Siddiqui marks a new chapter and underscores the app’s commitment to providing an engaging, high-quality gaming experience that appeals to casual gamers and game enthusiasts alike.
As India’s real money gaming market continues to flourish, BigCash’s collaboration with Mr. Nawazuddin Siddiqui is set to deepen its connection with players, especially in the Indian heartland, while reinforcing its commitment to providing an unparalleled experience built on trust, skill and fair play.
(Except translation, this story has not been edited by achinews staff and is published from a syndicated feed.)
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