Achi news desk-
There are the writing instruments that people buy because they are need That and then there are stationery that people buy because they are wants to This, the Required Purchase against the emotional purchase.
Traditional stationery suppliers to our channel serve us well with stationery that fulfills a need. Most of them do not serve us at all with writing instruments that serve a wants to.
In the purchasing space of stationery or emotional paper we can make the most money.
The failure of existing stationery suppliers to our channel to offer stationery for the desired / emotional purchase has many newsagents looking elsewhere.
Our channel was built in the 1800s to serve a need. Today, serving what people want is proving to be a valued added value for retailers.
