Achi news desk-
Japanese sportswear brand ASICS today launched its limited edition merchandise for the World Athletics Gold Label, TCS World 10K Bengaluru, scheduled for Sunday, April 28, 2024. As a distance, the 10 km is a perfect synthesis of speed and endurance and is also widely regarded as the first milestone in long distance running.
ASICS India, as the official Sporting Goods Partner for TCS World 10K Bengaluru, unveiled the limited edition race day merchandise collection launched today, drawing inspiration from the botanical aesthetics of Bengaluru’s Cubbon Park. This park is located in the heart of the city and is one of those historic places that depict nature, art and beauty.
The Novablast 4 limited edition shoes are a testament to innovation, featuring the cutting-edge FF BLAST™ PLUS cushioning technology, which synergizes with every step for increased speed. These shoes specialize in an engineered woven upper and offer unmatched comfort, breathability and durability. The trampoline-constructed outsole ensures seamless transitions and superior stability, energizing every step of the runner’s journey. Emblazoned with Bengaluru 2024 on the side, these specially crafted running shoes not only boast the latest technology for ultimate comfort, but also showcase the vibrant style that reflects the vibrant culture of Bengaluru.
In addition, the limited edition race day apparel includes t-shirts and shorts designed with a unique combination of colors such as luminescent yellow, watercolor, magnetic blue for men and solar coral, luminescent mint, and midnight for women. The graphic design includes a spiral motif on the left side of the t-shirt inspired by the running culture of this city, it also reflects the ideology of the brand.
Mr. Rajat Khurana, Managing Director, ASICS India and South Asia He said “It is with immense pride and excitement that we return as the Official Sports Merchandise Partner for the 2024 TCS World Bengaluru 10K edition in Bengaluru. This year’s Race Day Watch celebrates the historic terrain and natural beauty of Cubbon Park. It’s a haven of nature in the heart of the city, depicted in a clean and artistic graphic, featuring stylized forms and representing the passion for running in ASICS wear. The ASICS Race Day look offers a unique design and cutting-edge technology that will empower runners to conquer the TCS World 10K Bengaluru in style and comfort.
He further stated, “We believe the high performance features and innovative design of the merchandise will resonate with participants and elevate their race day experience.”
Vivek Singh, Jt. MD, Procam International“ASICS has been a long-standing partner of TCS World 10K Bengaluru and the Procam Family. The brand has continuously set new benchmarks with world-class products that are highly requested by our participants. As we gearing up for yet another edition of the event, we want the participants to enjoy the new experiences and keep the momentum going for the World’s premier 10k in the IT capital of India.”
TCS World 10K Bengaluru is a World Athletics Gold Label Road Race and will be held on Sunday, 28th April, 2024. The start line will be on Cubbon Road Outside the Field Marshal Sam Manekshaw Parade field. There will be merchandise official Bengaluru TCS World 10K available to shop at leading ASICS stores across the country and brand online store, link – www.asics.com
