Achi news desk-
Mr. Charaniya, can you share with us what inspired you to start Senso Foods and how you envisioned its role in the beverage market when you started your journey in 2009?
In 2009, our inspiration for starting Senso Foods came from our love for the traditional Chai Karak. We realized that although many people enjoy this authentic taste, they often find it difficult to prepare it conveniently in their busy lives. We saw an opportunity to make this drink more accessible to everyone. So, we decided to create an instant form of Chai keeping its authentic taste while making it easy and quick to prepare. That’s how Senso Foods Pvt Ltd was born, with a vision to bring the true essence of Chai to the masses in a convenient, instant format.
Throughout your journey with Senso Foods, what were some of the most significant challenges you faced, and how did you overcome them? Could you also share some key milestones that you feel were turning points for the company?
Our journey at Senso Foods began with the challenge of introducing instant tea premix in India in 2009, a concept unfamiliar to the market. For two years, our Original Chai Premix did not sell. We stepped forward by launching a pre-mix for vending machines, finding our first significant success. A major turning point was in 2015, after a year of research, when we expanded into the global market. Now, with our presence in 23 countries, these exports mark our key milestones.
Senso Foods is known for its innovative approach to traditional drinks. Can you elaborate on how you keep the innovation process alive and relevant in your product development?
Initially, introducing the concept of tea premix in India was a difficult task. People were familiar with the traditional method of boiling tea on a stove, which was considered an authentic way of preparing tea. It was challenging to convince consumers that a pre-mix could match the taste and quality of traditionally brewed tea. To address this, we designed our products to ensure consistent taste, quality and hygiene. Our pre-mixes immediately offered additional benefits such as time saving and cost-effectiveness, changing the way people consumed tea.
Keeping our products relevant means constantly evolving with consumer tastes and trends. We have expanded our range to include new flavours, catering for a variety of tastes. We have also embraced current health and lifestyle trends by introducing options such as vegan, turmeric latte, and vegan beetroot latte. This approach allows us to offer something for everyone, keeping our traditional drinks fresh and exciting.
With Senso Foods having a presence in over 20 countries, how do you ensure your products cater to the diverse tastes and cultural preferences of your global consumer base?
We achieve this by continually expanding our product range with new and exciting flavours. For example, we have embraced global flavor trends by introducing unique options such as vegan, turmeric latte, and vegan beetroot latte. These innovative offerings are designed to appeal to diverse cultural preferences, ensuring our products resonate with consumers in over 20 countries.
Your product line includes options such as the Vegan Turmeric Latte Premix, which is in line with current health and wellness trends. How important is it for Senso Foods to be aware of these trends, and how does this influence your product development?
Our dedicated Research and Development team plays a vital role in this process. They conduct thorough research and analysis on ongoing trends, ensuring that our product line not only meets, but anticipates the evolving needs and preferences of our customers. This focus on trend awareness and proactive product development is a key aspect of our strategy to provide relevant, health-conscious options in the market.
Looking to the future, what are the long-term goals for Senso Foods, and how do you plan to continue to evolve to meet the changing demands and preferences of your customers?
Our main aim is to grow into a large, diverse group of companies. We aim to achieve a major milestone of achieving a turnover of Rs.1000 Crore by the year 2032. To achieve this goal, we intend to evolve and adapt continuously.
