Hey magazine publishers here’s how to use social media to pitch retailers preferably newsagents Achi-News

British publishers appear to be more engaged in marketing that offers retailers than their Australian counterparts.

Wow-oh!!! 🤑52,000 REASONS TO PICK-UP-A-PUZZLER MAGAZINE!🤑 BIGGEST CASH-COMPETITION IN OUR HISTORY NOW OPEN!!💰 PICK UP PARTICIPATING MAGAZINES NOW FROM SUPERMARKETS, NEWSAGENTS & WHSMITH.👀 CLOSES 12TH JUNE #Puzzle #Cash #Awards Full terms and conditions can be found at https://t.co/uwiIkLg6lf pic.twitter.com/B5PQzoZKy9

— Puzzler (@puzzler_no1) March 20, 2024

Are Media and Lovatts are two of the largest Australian crossword publishers and each offers cash prizes. This ad above is something they could easily do if they want to drive retail sales.

Your May issue is now on sale – and it’s full of adorable blooming projects for everyone!

Pick up your copy today! This issue is available from newsagents and supermarkets. Visit https://t.co/6mjOhMGLoP to subscribe or buy this issue online while supplies last! pic.twitter.com/X8L4Wdoobr

— CrossStitcher (@XStitchmagazine) March 19, 2024

There are a lot of Australian titles for which I can’t see any pitch like the one above.

I can’t understand why Aussie magazine publishers aren’t that interested in newsagents.