Except translation, this story has not been edited by achinews staff and is published from a syndicated feed.
Global hitman Bryan Adams is adding his voice to opposition over new federal regulations on streaming.
The “Cuts Like a Knife” and “All For Love” singer released a video on social media saying elements of the Online Streaming Act would make it harder for Canadian musicians to break through globally.
The video echoes points raised by a national campaign by the Digital Media Association, which represents the world’s leading music streaming companies including Amazon, Apple Music, Feed.FM, Pandora, Spotify and YouTube.
The group says Ottawa’s requirement that major foreign streamers contribute financially to Canadian content could lead to higher subscription prices, thereby making those services less affordable.
Federal Heritage Minister Pascale St-Onge says she is glad Adams has jumped into the debate but disagrees with his description of the rule as a “streaming tax.”
He says the changes are meant to help emerging Canadian artists, many of whom complain about the difficulty of finding an audience on global digital platforms.
“If you talk to them, they’re going to tell you that online streaming platforms don’t pay them enough and also that it’s hard to find them on these streaming platforms,” ​​St-Onge said on Wednesday in Ottawa.
“This is what the legislation we passed is intended for – to help local Canadian artists get paid better and be discovered on these streaming platforms as well.”
The Online Streaming Act is currently in the hands of the CRTC, which said in June that foreign streamers must contribute five percent of their annual Canadian revenue to funds set aside to produce Canadian content, including local TV and radio news, as well as Indigenous and French-language content.
The CRTC said the rule would apply to companies that make at least $25 million in Canadian revenue and are not affiliated with a Canadian broadcaster. The contributions are expected to bring in about $200 million a year.
Adams has been a long-time critic of Ottawa’s approach to the Canadian music industry. The singer spoke out earlier this year about how Canadian content is defined, and in the early ’90s he complained about CanCon.
St-Onge described the call for streamers to help fund Canada’s creative ecosystem a “fundamental contribution” that homegrown companies have been making for years.
“It was the right thing to do a few decades ago and it’s the right thing to do today.”
– With files from Alessia Passafiume in Ottawa
This report was first published by The Canadian Press on October 9, 2024.
Canadian Press. All rights reserved.
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