&w=1920&resize=1920,1267&ssl=1 "Tirupati Laddu: How did ‘Nandini’, a supply for Tirupati Laddu, come into being? This is a secret that most people don’t know!
Achi-News")
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The issue of beef fat and fish oil being mixed in the ghee used to prepare Tirupati Laddu has created a stir across the country. The Chief Minister of Andhra Pradesh, Chandrababu Naidu (AP CM Chandrababu Naidu) had made such a claim against the previous government, the next day the laboratory report confirmed the contamination in the laddus. Currently, the Naidu government has changed the company supplying ghee to Tirupati laddus. It is said that the old company has been blacklisted. Now Tirumala Tirupati Temple (TTD) will use ‘Nandini’ Brand Ghee for laddus. A supply order has also been placed with this company.
Amul for North India, Nandini for South India
Just like Amul or Mother Dairy is famous in North India, ‘Nandini’ is famous in every home in South India. Nandini is Karnataka’s largest milk brand. Nandini milk is also supplied to the states of Andhra Pradesh, Tamil Nadu, Kerala, Maharashtra and Goa. The Nandini brand emerged under the Karnataka Cooperative Milk Producers Federation Limited (KMF). KMF is the second largest dairy cooperative in the country after Gujarat Cooperative Milk Marketing Federation (GCMMF) which produces Amul.
Where did KMF start?
In 1955, the first co-operative dairy was started in Kodagu district, Karnataka. Packaged milk was not fashionable then. Farmers used to deliver milk to every house. There was also a shortage of milk at that time. By the 70s, the emphasis was on increasing milk production. A milk revolution began in January 1970, known as the ‘White Revolution’. At the same time, the World Bank drew up many plans for dairy projects as well.
Also Read: Tirupati Killing: More Christians than Hindus in Tirupati Temple! Laddu from TTD is not the same but many mistakes!
How did ‘Nandini’ start?
In 1974, the Government of Karnataka formed the Karnataka Dairy Development Corporation (KDCC) in the state to implement World Bank dairy projects. Ten years later, in 1984, the name of the Milk Development Corporation was changed to the Karnataka Milk Federation (KMF). Around this time the company launched packaged milk and other products under the name ‘Nandini’. In no time, Nandini became the most popular brand in Karnataka and made its mark in the neighboring states as well.
KMF has reached every village
How will the state’s 15 milk unions prosper?
Bangalore Cooperative Milk Union, Kolar Cooperative Milk Union, Mysore Cooperative Milk Union etc. These milk unions procure milk from village to village through District level Dairy Cooperatives (DCS) and then distribute it to KMF. According to the information provided on the Karnataka Milk Union website, KMF buys more than 86 lakh liters of milk every day from 26 lakh farmers in 24,000 villages.
A daily payment system for farmers and small producers!
The most interesting thing about the Karnataka Milk Federation (KMF) is that it buys milk from most of the farmers on a daily payment basis. As most of them are small farmers and milk producers. 28 crore per day to milk producers according to the union. is given. Milk is processed and packaged in 15 units of the Milk Union in Karnataka. Then do marketing and sales.
More than 148 products under Nandini name
Presently MK Jagadish, Karnataka Administrative Service Officer, is the Managing Director and CEO of KMF. More than 148 products including milk, curd, butter, paneer, cheese, flavored milk, chocolate, rusk, cookies, bread, namkeen, ice are manufactured under the name Nandini. The total turnover of KMF in the financial year 2022-23 is Rs 19,784 crore. The turnover of Gujarat Cooperative Milk Marketing Union, manufactured by Amul, is around Rs 61,000 crore. in
The Amul-Nandini rivalry is witnessing a North-South Indian red
Amul and Nandini are competitors of each other. Last year, when Amul brand milk decided to enter the retail market of Karnataka, there was a lot of excitement. If Amul enters the state, it will be an attack by North Indians on South India, which the political parties in Karnataka will describe. Amul vs Nandini became a controversy in the state assembly elections as well. The Karnataka Milk Mahamandal claims that there is always an unwritten agreement between cooperative societies.
Amul claims that the demand for milk is not being met in many cities of Karnataka, especially Bengaluru. So they have decided to sell milk through an e-commerce platform. The Congress, which had hated Cooperation Minister Amit Shah on this issue, is conspiring to threaten the proud ‘Nandini’ of Karnataka. This is a direct attempt to destroy the cooperative societies of the south, he said.
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(Except translation, this story has not been edited by achinews staff and is published from a syndicated feed.)
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